339: Create and Scale a Podcast for More Relationships, Free Publicity and Increased Sales

I want you to have a podcast (an online radio show on iTunes) and I want to help you create it by getting you into our Podcast Crusher course. Listen in as I talk about the things you need to know when it comes to podcasting.

What is a Podcast?

• "I'm an author and I make money... how can I use podcasting"
• Don't let numbers hold you up, but look back on your numbers for motivation and course-correction (show interview spreadsheet)
• What equipment do I need for podcasting?

Gotchas & Advice

• ContactMonkey (a networker's secret weapon)
• Looking professional is not that important (it shows off to your peers, production quality)
• What is the content muscle and how do you ramp up?
• How do you remain consistently marketing every day?

Big Picture

• Omnipresence. Create too much content so that people can browse it like a menu. Don't "wait" for the time to be just right.
• Consistent daily actions: slow to lose weight but also slow to gain weight
• Be a great host (mirroring, move it forward, ask about their mindset / thought process, low hanging fruit, resources, lessons, mistakes)

Join "Podcast Crusher" Now

Podcast: Play in new window | Download (Duration: 41:32 — 38.0MB) | Embed

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Filed in: Archive 2: 2017 • Podcast