341: Innovation and Growth Hacking: Tailor Your Marketing Message to Your Audience Using Facebook Messenger Chatbots with Nick Kullin

Tune in right now to hear from early-stage growth hacker Nick Kullin, from Second Flight Consultancy. Nick believes that most people are too close to their product (or service), and that you need to identify what makes your audience tick. Instead of being one of those marketers 2-3 years behind who merely jumps on the bandwagon, be an innovator and see how communications are evolving. That means instead of boring email marketing, focus on Facebook ads, social media content, and Facebook Messenger chatbots.

Quotes:                                                                                                                                   

“When no one's being innovative and everyone's doing the same thing, things become more expensive. Results become stagnant, and then people start trying to figure out why it's not working for them.” – Nick Kullin

“There's so much information out there, and the majority of people, when they look at content, don't look to learn something. They look to learn how to get out of something more.” – Nick Kullin

“The more relatable and humanistic we can make the digital world, the more receptive and trusting people will be, because they feel like they understand it.” – Nick Kullin

Takeaways:

02:47 Marketing success comes from understanding what truly keeps your customers up at night, not just pushing product features.

12:15 Facebook Messenger chatbots offer dramatically higher engagement rates compared to traditional email marketing.

19:22 Personalized marketing means talking differently to different customer roles, not creating entirely separate campaigns.

23:50 Most marketers are lazy, shooting without aiming and then trying to fix mistakes through split testing.

26:02 Small customer interactions and micro-commitments can guide potential buyers further through your sales funnel.

Resources

Podcast: Play in new window | Download (Duration: 33:21 — 30.5MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast • Social Marketing

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