378: Mobile App Marketing: Get More Downloads from App Store Optimization, Cold Emails to App Store Managers, and the Pay-to-Free Method with Steve Young

Steve Young from AppMasters is an indie app creator and knows how difficult it is to "make it" in the app business. He has a podcast, blog and YouTube channel called AppMasters where he wants to bring you the most action-packed advice about product design, app marketing, business and app design.

Anyone can get anything built, but how do you know an idea is worth building? How do you design and launch it correctly? Steve covers all of this and more in this must-listen episode.

P.S. Exciting news: App Masters has just acquired Indie App Santa! It’s an effortless way to promote your app and boost downloads quickly. Learn more at Indie App Santa.

Quotes:                                                                                                                                   

“Getting to a million downloads is not as hard as trying to get a million downloads on a website.” – Steve Young

“What the big guys do really well is analyze everything—they look at the metrics.” – Steve Young

“It's all about good design—really creating an elegant product these days.” – Steve Young

Takeaways:

01:09 Success in mobile app development requires a blend of elegant design and smart marketing strategies.

03:52 The app market moves rapidly, demanding constant adaptation and innovative promotional techniques.

08:27 App Store Optimization (ASO) is crucial for increasing app visibility and download rates through strategic keyword placement and continuous updates.

19:18 Effective app monetization involves understanding user engagement mechanics like waiting periods, bonus systems, and freemium models.

24:29 Building an audience through consistent content creation across multiple platforms can significantly boost business growth.

Resources

Podcast: Play in new window | Download (Duration: 28:25 — 26.0MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast

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