382: Native Advertising and The Penny Hoarder: How to Create a Movement, Scale It, Deliver Massive Value and Make the Most Money from Your Website with Vishal Mahtani

Vishal Mahtani is VP of Business Operations at The Penny Hoarder, one of the world's largest personal finance websites with 16+ million monthly readers. In addition to the day-to-day execution, he is integral to developing long-term business strategy, establishing partnerships with key brands and distribution partners, and creating a proprietary ad tech platform. Listen in to discover some of the amazing things they've been doing recently with performance marketing and native advertising.

Quotes:                                                                                                                                   

“It's about putting in the elbow grease to get there, recognizing when you've arrived, and scaling quickly. At the same time, when you have an idea, there's probably a thousand other people having the same idea.” – Vishal Mahtani

“It's really about defining a different way and being a first mover—not necessarily inventing an industry, but finding that secret sauce, that one thing that makes it unique.” – Vishal Mahtani

“We're about putting money back in people's pockets, so it's all about growing, saving, and earning money.” – Vishal Mahtani

Takeaways:

01:05 Native advertising works best when it tells authentic stories that genuinely help consumers make informed decisions about earning, saving, or growing money.

05:09 Performance marketing thrives when content directly addresses advertiser needs and provides real value to readers.

10:59 Entrepreneurial success comes from finding the intersection between emerging technology and current societal needs.

18:43 Continuous experimentation and measurement are critical for refining business strategies and content approaches.

21:19 Successful digital businesses require quick identification of a unique market approach and rapid scaling before competitors catch up.

Resources

Podcast: Play in new window | Download (Duration: 24:08 — 22.1MB) | Embed

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Filed in: Archive 2: 2017 • Interview • Podcast

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