413: Consistency, Persistence, Discipline, and Creativity: Overcome Frustration, Build a Brand and a Following with Jim Sweeney

Jim Sweeney, creator of the Trademarked MIKE cartoon sports character, has crafted his digital innovation to become the first universal animated brand in sports.

Jim's property has enjoyed an incredible start in digital media. In addition to penning 800+ blogs, Jim has also published 40 MIKE Sports Comic Books. Jim's goal is to license MIKE as an alter-ego animated character to a major sports network.

Listen in as we discuss Jim's secrets to being creative and pumping out content, as well as his long-term goal to license his brand.