493: Build an Online Business Through Content, Marketplaces, Feedback and Customer Education with Bernie Thompson
Bernie Thompson has founded 5 companies, including the global electronics brand Plugable. He's also the founder of Efficient Era, a company that helps other companies sell on Amazon. He's an engineer and inventor with 4 patents. And he considers marketing his greatest weakness.
He explains to us that his business has thrived without traditional marketing, but instead through content marketing (YouTube) and high traffic marketplaces. His company's 1-2 published videos per week solve common problems, market specific features, and educate.
Resources
- Plugable (USB and Bluetooth Devices)
- Efficient Era (Tools for Amazon Sellers)
Podcast: Play in new window | Download (Duration: 28:52 — 66.1MB) | Embed
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Filed in: Archive 2: 2017 • Interview • Podcast
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