601: Mini-Offers, Market Research, Quitting Your Job, and Building Your Funnel with Michelle Evans

Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-year corporate career spanning many industries and now works with a fantastic community of business owners - coaches, consultants, experts, speakers, authors and solopreneurs - helping them go from simply surviving to predictably SOLD OUT. Using her 20+ years of successful marketing experience she helps her clients create income-producing, client-generating, stress-reducing marketing funnels. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant.

Michelle talks to us about her strategy of creating mini-offers to find hot selling product ideas, training your list, creating upsells and funnels, and how to emotionally connect with prospects.