602: Data Driven Marketing Using Artificial Intelligence: Hyper-Personalization, Predictive Content, Lead Scoring, Automation and More with Magnus Unemyr

Magnus Unemyr is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic.

Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of-Things technology in the semiconductor chip industry.

He co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant.

Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning’.

Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA. He’s is also the founder and author of the blog www.unemyr.com/blog a leading source for marketing automation and AI.

Quotes:                                                                                                                                   

“Artificial Intelligence or AI can be used in practically every corner of the marketing industry. There are hundreds of marketing technology solutions, or AI-powered marketing, automation, and software solutions, that do all sorts of things from competitive and market intelligence.” – Magnus Unemyr

“There are many different ways even small businesses can make use of AI. In most cases, marketers will just buy some commercial marketing software that already has these capabilities built-in. And the person using these software tools will not even be aware of how those AI algorithms are working at all.” - Magnus Unemyr

“I think the best way of designing the conversation flow of a chatbot is to actually have a manually staffed chat function at first. Once you can harvest conversation logs from the past to understand what kind of questions people mostly ask, we can automate those.” - Magnus Unemyr

Takeaways:

02:42 AI can automate and optimize marketing tasks across multiple channels, from email timing to lead scoring.

07:53 Small businesses can easily adopt AI technologies through existing marketing software with built-in intelligent features.

09:58 Start building chatbots by first manually tracking real customer conversations to understand common questions and interaction patterns.

14:20 AI-powered marketing tools can now predict customer readiness to buy and automatically adjust communication strategies.

26:46 AI technologies are rapidly evolving and will fundamentally transform marketing practices in the coming years.Resources

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Filed in: Archive 3: 2018-2020 • E-Commerce • Interview • Podcast • Software

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