603: Disruptive Advertising: Run Google and Facebook Pay-Per-Click Ads with Jacob Baadsgaard

After growing one of his first PPC clients from 25 to 250 employees, Jacob Baadsgaard realized he had a gift for using pay-per-click marketing to drive dramatic business results.

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To help more companies succeed online, Jake founded Disruptive Advertising, a PPC, and CRO management agency that has helped hundreds of companies realize unprecedented growth and profitability from the online advertising.

In the four years since its founding, Disruptive Advertising has grown from two employees working in Jake's basement to a flourishing agency with more than 90 employees and a run rate of over $12 million- putting it at #145 on the 2017 Inc 500 list! Listen in to hear about Jacob's ad strategies, best practices, real-life case studies, push and pull tactics, as well as common mistakes to avoid.

Quotes:                                                                                                                                   

“It's not very common to make any money. You are typically losing money in the first three months as you figure out viability, testing audiences to see which ones resonate best with your offers, and testing different website experiences that you point them to.” – Jacob Baadsgaard

“We can target a couple of audiences, start with a couple of keywords, test some different ad messaging, test the different website experience, and pages that we point them to. Let's really get those nailed down first, before we start spreading the budget too thin; That way, we can conclusively test and understand what's going on.” - Jacob Baadsgaard

“Quizzes are an effective way to get a quick barometer on how someone's feeling about a particular topic, or a product or service or those types of things. What's interesting is that, you can actually measure this based on their behavior without asking them anything as well.” - Jacob Baadsgaard

Takeaways:

03:12 Pay Per Click advertising works on a pull and push strategy, targeting people actively searching or those who might be interested in a product.

11:12 Most businesses waste around 76% of their advertising budget due to poor targeting, incorrect settings, and lack of precise tracking.

14:29 Successful digital marketing requires methodical testing, patience, and continuous refinement of ads, landing pages, and audience targeting.

20:57 The key metrics for business success are understanding customer acquisition costs and lifetime customer value.

23:18 Automation and technology can help streamline marketing processes, reduce manual work, and provide real-time insights into campaign performance.

Resources

• Free Google Ads Audit from Disruptive Advertising (Website)
• Disruptive Advertising (Official Site)
• Jake Baadsgaard (LinkedIn)
• Jacob Baadsgaard (Twitter)

Podcast: Play in new window | Download (Duration: 30:32 — 28.1MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Advertising • Archive 3: 2018-2020 • Interview • Podcast