604: The Proven Path to Get Self Published Using Free Plus Shipping Offers: Overcome Blank Page Syndrome, Solve a Real Problem, and Succeed Both On and Off Amazon with Chandler Bolt

Chandler Bolt is the host of the Self Publishing School podcast & the author of 6 bestselling books including his most recent book titled "Published."

He’s also the founder & CEO of Self-Publishing School, the #1 online resource for writing your first book. Through his books, podcast, training videos, and Self-Publishing School, he’s helped thousands of people on their journey to writing their first book.

Important Talking Points

  • To avoid blank page syndrome, use a mindmap (Chandler prefers pen and paper for this) and dump all the ideas you have, then group into 4 to 7 chapters
  • To write each chapter, dump all your ideas for that chatper and then repeat the 4-7 "grouping" process
  • Choosing a topic for your book: sell pain pills, not vitamins. Find a specific group with a real pain and solve that problem...
  • Use Google Docs to write your book so you can work on it from anywhere
  • Consider a "free plus shipping" offer for your book
  • Give video and audio away for free after people purchase your book

Quotes:                                                                                                                                   

“When they finish the rough draft, they start to believe that this is something they can do. This is something that they are going to take to the finish line.” – Chandler Bolt

“It's important that you do well on Amazon. Over 70% of all books sold are sold on Amazon.” - Chandler Bolt

“Some people write better than they speak, and others speak better than they write. A lot of podcasters are used to speaking; that's a better medium for them. This is where you choose your adventure.” - Chandler Bolt

Takeaways:

08:30 Amazon is a critical platform for book sales, but authors should look beyond it for broader marketing opportunities.

15:50 Mind mapping is a simple, effective method to overcome writer's block and organize book content.

20:34 Books should solve specific pain points for readers, not just provide general information.

22:11 Writing a book is easier than most people think, and anyone can do it with the right approach.

27:03 Free plus shipping offers can turn books into powerful lead generation and customer acquisition tools.

Resources

Filed in: Archive 3: 2018-2020InterviewPodcastWriting

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