612: Build Your Brand Mania: Increase Your Online Audience Using Content Marketing, Social Media, and Cutting-Edge Traffic Strategies with Matt Bertram

Matt Bertram: Entrepreneur, Trainer and Speaker, is the co-host of the most popular SEO podcast on iTunes and Ahrefs with over 3.4 million downloads. He's a Google Partner and COO at eWebResults, a leading internet marketing agency since 1999.

He's the author of Build Your Brand Mania, How to Transform Yourself into an Authoritative Brand to Attract Your Ideal Customers: An Insider's Guide to the Fastest Way to Grow Your Business Online.

Matt holds a strong track record of creating positive ROI through Search Engine Optimization (SEO) and Pay Per Click Advertising. He's an expert in web design usability, social media marketing strategy and email automation, managing over $1.8 million dollars of ad spend per year.

Quotes:                                                                                                                                   

“I can say for most people, what they probably want to do is pick a platform that they're most comfortable with. Commit to that platform in a genuine way and start building your audience there.” – Matt Bertram

“You don't want to go too much against the current. You want to incorporate things as you're moving that make sense to amplify what you're currently doing.” - Matt Bertram

“Think about why you're doing certain things and not just be doing them because you feel that you have to be.” - Matt Bertram

Takeaways:

03:22 Video content is becoming the primary form of online communication, with phones serving as powerful, accessible recording tools.

08:11 Always prioritize return on investment (ROI) when exploring new marketing strategies and platforms.

14:16 Focus on one or two marketing platforms that excite you and align with your business goals, rather than spreading yourself too thin across multiple channels.

19:38 Personal branding through attraction marketing can help businesses generate leads without traditional sales tactics.

29:10 Internet marketing is an evolution of traditional marketing methods, simply using new technology to connect with customers in familiar ways.

Resources

Podcast: Play in new window | Download (Duration: 35:35 — 81.6MB) | Embed

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Filed in: Agency • Archive 3: 2018-2020 • Interview • Podcast

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