620: Drive Traffic from Facebook and Instagram Ads: Lookalike Audiences, Carousel Ads, Boosted Posts and More with Monica Louie

Monica Louie uses her expertise in Facebook & Instagram ads to help entrepreneurs skyrocket their profitability. After discovering the wonders of paid advertising and seeing amazing results herself, Monica has built a thriving agency for major brands and solopreneurs alike. Do you want to create campaigns that convert too? Discover how to flourish with Facebook ads through Monica's step-by-step course at FlourishWithFBads.com. Ready for her team of ads rockstars to handle the ads management for you? Apply to work with Monica and her team at MonicaLouie.com/WWM.

Quotes:                                                                                                                                   

“If a client doesn’t have an established following online, then the targeting needs to be more creative. If the client already has a great following on Facebook, website traffic and email list, then the goal is to grow their audience and get more people to their website or products.” – Monica Louie

“One of the great things about Instagram ads is that even if you don't have that large Instagram following, it almost doesn't matter when it comes to ads, because you can create those audiences within Facebook, and then use them with your Instagram ads as well.” - Monica Louie

“When you're thinking about creating an ad, pay attention, scroll through your own newsfeed and see what stands out at you, what makes you hesitate, what makes you pause for just a moment, and start reading further. And then use that as your own inspiration when coming up with an image idea or a video idea for your ad.” - Monica Louie

Takeaways:

02:00 Instagram ads can be powerful for businesses with visually appealing products or services, especially for younger demographics.

08:36 Facebook and Instagram offer advanced targeting options, including look-alike audiences based on email lists and website traffic.

16:10 Staying updated with platform changes and learning from successful ad examples is key to effective digital marketing.

19:54 Narrowing down audience targeting can significantly improve ad conversion rates by focusing on specific interests and demographics.

33:00 Continuously testing and refining ad strategies is crucial for successful Facebook and Instagram advertising.

Resources

Podcast: Play in new window | Download (Duration: 34:29 — 79.1MB) | Embed

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Filed in: Advertising • Archive 3: 2018-2020 • Interview • Podcast

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