624: How to Create, Promote, and Monetize Your Podcast Business (Your Questions Answered)

Robert is back answering YOUR questions about podcasting: what equipment to buy, what to talk about, how to market it, and additional possibilities you may not have thought of...

Quotes:                                                                                                                                   

“If you haven't talked to someone on the phone, Skype, Zoom, GoTo Webinar, or something similar—if you haven't had that immediate human interaction in your industry this month—then maybe that's something to look into.” – Robert Plank

“When you put out a lot of content, you won't know at first what's working and what's not working.” - Robert Plank

“There are no bad ideas with your podcast. The only bad idea is not putting them out there. So, be bold and put out podcast episodes on all kinds of random stuff.” - Robert Plank

Takeaways:

00:14 Podcasting gives you total control over your business, letting you set your own rules and format.

06:24 Your podcast doesn't need to follow strict guidelines - you can be genuine, get to the point, and create something unique in your niche.

07:15 The key to overcoming business burnout is helping people solve real problems they're struggling with.

53:35 Start simple with podcasting: record a quick 5-minute episode about yourself and your expertise.

01:01:30 Podcasting allows you to share knowledge in bite-sized, easily digestible audio content that people can consume anywhere.

Resources

This Week's Friends of the Show

Podcast: Play in new window | Download (Duration: 1:07:38 — 61.9MB) | Embed

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Filed in: Archive 3: 2018-2020 • Podcast • Podcasting

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