633: Maximize Customer Lifetime Value: Content Marketing, Automation, Mobile, Social Media and E-Commerce with Your Marketing Superhero Jeffrey Traister

Jeff Traister, Your Marketing Superhero, provides digital direct response marketing services, strategy, persuasive copywriting, marketing automation consulting, social media marketing management, WordPress web design and content plus video post-production to companies & industries worldwide.

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Five Trends with Digital Marketing

  1. content marketing: nurturing leads and prospects into customers
  2. marketing automation: conversion, retention, CRM's, e-commerce
  3. mobile marketing: landing pages, texting
  4. social media marketing: interacting with leads to start selling
  5. e-commerce: B2B & manufacturers

Types of Digital Marketing Campaigns

  • lead generation (opt-in, free report)
  • sales conversion (persuade with a sales letter)
  • trust building (whitepaper, success stories)
  • retention campaign (get established clients to buy more)
  • upsells and downsells (cart abandonment, lesser-quantity offers)

Jeff Traister develops direct response marketing strategies for start-up ventures, new product launches and market share expansion. These strategies involve digital media, automation and e-commerce.

Quotes:                                                                                                                                       

“Content marketing is important because the customer life cycle varies from product to product, company to company. Some prospects that enter a company's funnel may not buy right away. So what do you do with that contact? You don't give up.” - Jeffrey Traister

“If you start advertising, that means you're starting to spend money. As soon as you spend money, you need a way to convert that contact, that lead, into a customer.” - Jeffrey Traister

“One of the great things with automation is that we're able to ask questions to gather information about the audience. By doing that, the audience member will have a greater appreciation of the relationship with you.” - Jeffrey Traister

Takeaways:

01:13 Digital marketing requires a multi-channel approach, focusing on content marketing, marketing automation, mobile strategies, social media engagement, and e-commerce expansion.

14:20 Prioritize content marketing across multiple channels to establish trust and credibility with potential customers.

17:08 Focus on nurturing existing customers to maximize business profits, as retention is cheaper and more effective than constantly acquiring new leads.

19:19 Build a complete sales funnel before investing in traffic, ensuring you have a strategic way to convert prospects into customers.

22:50 Use dedicated landing pages with lead magnets instead of sending cold traffic directly to sales pages or homepages.

26:46 Implement marketing automation to ask questions and gather audience information, creating more meaningful customer relationships.

Resources

Podcast: Play in new window | Download (Duration: 29:52 — 27.5MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 3: 2018-2020 • Copywriting • E-Commerce • Email Marketing • Interview • Podcast

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