638: Get a Website That Converts: Implement a Martial Arts Mindset into Your Business to Create a Powerful Marketing Message, Manage Stress and Become Your Greatest Self with Dr. Joe Schaefer

Dr. Joe Schaefer, Co-Founder of Motiliti, is a digital marketing expert with an incredibly diverse background. In addition to owning a digital marketing agency for over 11 years and working personally with hundreds of business clients, he has a PhD in Neurophysiology from the University of Texas. His clients often call him Doctor Joe, but hundreds other people call him Master Joe as he is also a 7th degree black belt in kung Fu and operates a school of 300+ students in Austin. He has has trained and taught for over 30 years. He brings these various disciplines together into every strategy and tactic he uses to take his business clients to their next level in web marketing.

Quotes

“Business owners often have a huge blind spot when it comes to their website and marketing. They need someone from outside their organization to shake things up a little.” - Dr. Joe Schaefer

“We all know exactly what our website should look like if we were able to set aside our biases and view it as we do every other website.” - Dr. Joe Schaefer

“Anything worth doing is a long journey where you're always kind of restarting it again.” - Dr. Joe Schaefer

Takeaways

05:55 Physical exercise is crucial for entrepreneurs to manage stress, recharge mental batteries, and maintain peak performance.

10:24 When designing a website, prioritize clear conversion goals over aesthetic design - focus on what action you want visitors to take.

19:59 Every website visitor's primary question is usually about pricing, so make it easy and upfront.

22:19 Effective marketing sometimes means making people slightly uncomfortable or even angry, which signals you're saying something meaningful.

28:49 Business growth is like martial arts training: expect challenges, set realistic expectations, and understand success takes consistent effort over time.

31:47 Compare your website with competitors' sites and critically ask yourself why someone would choose your business over others.

Resources

Podcast: Play in new window | Download (Duration: 32:59 — 30.4MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 3: 2018-2020 • Creativity • Interview • Podcast • Website Creation

Comments are closed.

«
»

↑ Back to Top