640: Social Media Business Strategy, Branded Content and LinkedIn Trends with Content Coach Marisa Cali

Marisa Cali is a seasoned digital marketing professional with 12 years of experience specializing in social media strategy and content coaching. She runs her own company, Be Present (formerly All the Social), where she helps B2B businesses and startup founders develop effective personal branding and social media approaches. With a strong background in graphic design and digital marketing, Marisa focuses on helping small teams create authentic and strategic online content.

Quotes

“I have the ability to see the big picture when it comes to figuring out the needs of the client. I ensure that the tasks we implement and the strategies we devise align with their goals.” - Marisa Cali

“Sometimes it takes a while for people to trust you and want to work with you. It's not that quick.” - Marisa Cali

“Figuring out how you can be in front of people, besides just posting static content, is important. People want to see and hear you.” - Marisa Cali

Takeaways

04:39 Authentic online presence matters more than polished, impersonal branding.

08:38 Social media strategy should always start with clear, measurable business goals.

10:21 Consistent content creation requires understanding your target audience and platform dynamics.

19:22 Video content is crucial for connecting with audiences across different platforms.

21:36 LinkedIn is a powerful tool for B2B businesses seeking quality lead generation.

Resources

Podcast: Play in new window | Download (Duration: 26:32 — 24.5MB) | Embed

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Filed in: Archive 3: 2018-2020 • Content Creation • Interview • Podcast • Social Marketing

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