641: Scientific Advertising: Find Your Target Audience, Split Test, and Improve Conversions with Facebook Ads Expert Mojca Zove

Mojca Zove is the owner of Super Spicy Media and a Facebook Ads Expert that helps +7-figure companies generate leads and increase profits with Facebook Ads.

She's the author of The Facebook Ads Manual, a book that helped hundreds of people launch their first successful Facebook Advertising campaign. She recently launched her online course - The Science of Facebook Ads.

She's an international speaker. She appeared on MicroConf, Double Your Freelancing Conference, Seanwes Conf, BaconBiz and others.

Quotes

“I'm never going to guarantee success, because no one can guarantee it. What I can guarantee is that I will do my best to earn more and to help you get more profit.” - Mojca Zove

“I always share everything, and I encourage my clients to do the same. That's how people find you, and your product naturally becomes the direction they go in later.” - Mojca Zove

“You don't want to go really complex at the beginning because you'll get overwhelmed really fast, the results won't be as tangible, and you won't get the quality results you need to determine which direction to go next.” - Mojca Zove

Takeaways

02:44 Honesty and personal connection matter more than flashy promises in digital marketing.

06:33 Start Facebook ad campaigns with valuable content that solves real audience problems.

10:57 Experiment with different content formats to understand what your audience prefers.

13:40 Track both Facebook engagement and website conversion rates to optimize ad performance.

16:52 Build marketing funnels step by step, beginning with awareness and gradually moving to sales.

Resources

Podcast: Play in new window | Download (Duration: 25:05 — 23.1MB) | Embed

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Filed in: Advertising • Archive 3: 2018-2020 • Interview • Podcast

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