646: Mindset, Market, Message, Medium, Money, Manage, and Measure: Get Your Messaging Right for Your Funnels with Trish Saemann

Trish Saemann is a notoriously straight-forward person who is quick to laugh and put others at ease. She is also a no-nonsense results-focused marketing expert who is intent on helping entrepreneurs get more clients they love! Co-founder of two companies, GoBeyond SEO, a digital marketing firm and Creative Clarity, a business coaching and entrepreneurial education company, she is also a graduate of the internationally recognized Goldman Sachs 10KSB program at Babson College.

Quotes

“People kind of major in minor things, and they step over dollars to pick up pennies. Don't get caught up in the small stuff. Get a professional to come in.” - Trish Saemann

“When you niche down inside your business and know exactly who you're talking to, you can craft your message more appropriately, and it will connect with those students, aka your potential clients.” - Trish Saemann

“Architecture typically serves a form and a function. You want it to be beautiful, but you also need doors, windows, and accessibility. Similarly, your website needs to be both accessible and beautiful.” - Trish Saemann

Takeaways

05:16 Marketing is about solving customer problems, not showcasing your own achievements.

11:10 Your website and messaging must be clear and guide users to take specific actions.

16:20 Design should prioritize function over aesthetics, ensuring users can easily find what they need.

20:36 Understand your target audience's specific needs and communication preferences.

25:17 Craft messages that speak directly to the unique challenges of your ideal customer.

Resources

Podcast: Play in new window | Download (Duration: 27:47 — 25.6MB) | Embed

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Filed in: Archive 3: 2018-2020 • Funnels • Interview • Podcast

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