653: The Exponential Networking Strategy: Use Podcast Interviews to Interview Clients, Influencers, and Prospects with Unstoppable CEO Steve Gordon

Steve Gordon is a bestselling author, the founder of The Unstoppable CEO, and the host of The Unstoppable CEO Podcast (now Authority Builder Podcast) and has written over 400 articles on marketing for service businesses. Through his firm, he helps service business entrepreneurs create leveraged marketing systems so they can spend less time on business development, and more time on what matters most.

When he was just 28, Steve became the CEO of an engineering/consulting firm -- but he knew nothing about marketing or selling services. Twelve years later, after growing that firm's revenue by 10-times, Steve started his second business, consulting with businesses across 30 industries—including manufacturing, professional services, construction, and consulting—to design sales, marketing, and referral systems for high-ticket/high-trust products and services. He's here to share what he's learned throughout his journey to help you attract your ideal clients and achieve the business goals you've been dreaming of.

Quotes

“What makes us unique is that we take a long-term view to building a business. Many marketing tactics focus on short-term gains, but we prioritize sustainable growth.” - Steve Gordon

“Over the last year, we've been focused on our clients and ourselves. We've been using the medium of podcasting to build relationships, create trust, and really set up those long-term connections.” - Steve Gordon

“If you want to make your business successful, you've got to have a strong team behind it. As the business owner, focus on the one thing only you can do: show up, be the face of the business, deliver the message, and create those relationships.” - Steve Gordon

Takeaways

00:56 Building long-term client relationships is more profitable than short-term marketing tactics.

02:53 Podcasting is an effective way to build trust and create connections with clients, influencers, and prospects.

05:01 Committing to a consistent content creation strategy over several years can create a powerful asset for a business.

08:58 Balancing different types of podcast episodes, such as client interviews, influencer interviews, and solo episodes, can keep the content engaging and valuable.

16:21 Focusing on the people you interview, rather than worrying about the technical details, can help overcome the initial fear and hesitation of starting a podcast.

21:47 Having a team to handle the technical aspects of podcasting allows business owners to focus on building relationships.

Resources

Podcast: Play in new window | Download (Duration: 30:44 — 28.3MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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