661: Join the Golden Age of Podcasting, Leveraging Interviews, and Repurpose Content through Conversations with Tom Schwab

Does podcasting interest you? What about a fan-base of loyal, educated, and excited people ready to listen, click, and buy from you? Tom Schwab from Interview Valet is here to tell you that it's NOT too late for podcasting.

Tom shares real data about what his podcast interview booking company (over 100 people on 10,000 podcasts) are looking for, and how you too can have an authentic conversation (for good quality content) and then repurpose that content in a number of NEW ways (for good QUANTITY content) -- here's what's working now with podcasting

Quotes

“I often laugh when people ask if it's too late to get into podcasting. To me, that's like someone in the 1930s asking if it's too late for radio. No, we are still in the Golden Age, with so much still ahead of us.” - Tom Schwab

“Interviews always convert better when there's an authentic conversation, not just rote questions. People need to understand your heart, how you think, your visions, and where you're headed.” - Tom Schwab

“Anyone who says that doing a podcast interview is easy has either never done it or has never done it well.” - Tom Schwab

Takeaways

08:43 Podcasting has experienced significant growth, with over 51% of the population now listening to podcasts.

11:19 Authentic conversations in podcast interviews are more effective at converting listeners than scripted Q&A sessions.

13:13 Repurposing podcast content into various formats, such as audiograms, blog posts, and social media posts, can help maximize the impact of each interview.

14:44 When selecting podcasts to be featured on, factors like episode count, engagement, website quality, and reach are important considerations.

16:04 Podcast interviews can be a powerful tool for growing a business, as they provide opportunities for backlinks, SEO, and reaching a highly engaged audience.

Resources

Podcast: Play in new window | Download (Duration: 20:28 — 18.9MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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