662: Focus, Flow and Control: Marketing P.L.A.N.S., Time-Blocking, Leverage, Planning, Systems, Strategy, and Actions with Diane Conklin

Diane Conklin from CompleteMarketingSystems.com is an internationally known author, entrepreneur, coach, consultant, marketing and business strategist, implementation specialist and speaker. Diane is a direct response marketing expert who specializes in showing business owners how to integrate their online and offline marketing strategies, media and message, to get maximum results from their marketing dollars.

She's here to help us get focus, to create a plan, and time block to ACT instead of REACTING or RESPONDING. It's possible with her P.L.A.N.S. system: Plan, Leverage (i.e. money), Action, Next (or Now) and Systems (or Strategy)

Quotes

“If you have a plan, you have structure, focus, and direction. It's much better than being willy-nilly and just throwing mud on the wall.” - Diane Conklin

“The difference is having that focus and saying, 'Okay, I'm going to go from an average business owner in the next 90 days to a world-class business owner.'” - Diane Conklin

“It's hugely powerful when you have leverage and knowledge in your business. With your plan set, you're ready to move forward.” - Diane Conklin

Takeaways

04:44 The PLANS acronym (Plan, Leverage, Action, Next, Systems, and Strategy) can help business owners stay focused and efficient.

09:30 Developing a marketing plan, rather than a business plan, can provide more flexibility and adaptability to changes and opportunities.

10:29 Having a structured plan for your business is crucial to avoid a haphazard approach and achieve your goals.

16:40 Following a structured marketing plan can lead to significant financial success, as demonstrated by Diane's client example..

18:35 Attending Diane's "Plan, Grow, and Succeed" event can help business owners create a marketing plan for the year.

Resources

Podcast: Play in new window | Download (Duration: 22:21 — 20.6MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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