666: Focus, Leverage, and Value: Build Your Customer Base and Champion a Cause with Naresh Vissa

Naresh Vissa is the Founder & CEO of Krish Media & Marketing – a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider.. He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Financial, Agora Publishing, Stansberry Research, and TradeStops.

He is the #1 bestselling author of FIFTY SHADES OF MARKETING: Whip Your Business into Shape & Dominate Your Competition, PODCASTNOMICS: The Book of Podcasting... To Make You Millions, THE NEW PR: 21st Century Public Relations Strategies & Resources... To Reach Millions, TRUMPBOOK: How Digital Liberals Silenced a Nation into Making America Hate Again, and the new book FROM NOBODY TO BESTSELLING AUTHOR! How To Write, Publish & Market Your Book. He has a Master's Degree from Duke University's Fuqua School of Business and has been featured on USA Today, Yahoo!, Bloomberg, MSNBC, Huffington Post, Businessweek, MSN Money, Business Insider, India Today, Hindustan Times, and other domestic and international media outlets.

Quotes

“Any business idea or venture has a better chance of succeeding if you go with something proven, if you piggyback off what's known to work, rather than trying to reinvent the wheel. As I like to say, good artists borrow, but great artists steal.” - Naresh Vissa

“Action is more important than just thinking about things in your mind. Too many people say, 'I've got it in my head. It'll come out one of these years,' and it just never comes out.” - Naresh Vissa

“If you want to make things happen, you have to get up and actually do it, regardless of your age.” - Naresh Vissa

Takeaways

05:53 The freelance economy is growing, and technology has enabled more people to work for themselves.

16:16 Skills are the currency of today's economy, and developing multiple skills can lead to more opportunities.

17:59 Focusing on your core competencies and most profitable customer base is crucial for business success.

19:07 Achieving leverage, where clients come to you, can provide freedom and flexibility in your career.

31:33 Pursuing your passions and gaining experience in your 20s can set you up for long-term success.

Resources

Podcast: Play in new window | Download (Duration: 40:36 — 37.4MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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