670: Recurring Subscriptions from Course Membership Sites: Design, Copywriting, and Content Creation with Direct Response Marketing Consultant Jeffrey Traister

Jeffrey Traister is certified Ontraport, AccessAlly, and Sendible consultant. He's here to tell you that you have CHOICES when it comes to your membership site -- it can be one-time, recurring, or both. You can release content all at once or in stages. You can get members to complete something (i.e. a survey) before continuing. He also unpacks a few case studies, including: a fitness coach (course + library model), a chemist tutor (with mini-courses, PDFs, quizzes, and private notes) and explains why you should you WordPress AND outsource the setup of the entire operation.

Quotes

“While you could sell courses for a one-time fee, a membership site could enable you to earn recurring subscription fees.” - Jeffrey Traister

“A course membership site gives you the perfect opportunity to extend customer lifetime value. In turn, this can help boost your profits and overall income.” - Jeffrey Traister

“Even if you're a good learner and have some technical acumen, it's best to outsource the development of the course membership site and the automation systems to certified experts.” - Jeffrey Traister

Takeaways

01:30 Course membership sites allow businesses to package content in a unique way and monetize it through one-time or recurring subscription fees.

05:27 Integrating course membership sites with marketing automation systems enables businesses to monitor user progress, personalize content, and enhance the customer experience.

08:45 Course membership sites can benefit various business models, from fitness coaching to physical product sales, by creating new revenue streams and deepening customer relationships.

10:42 Outsourcing the technical development of course membership sites to certified experts can save time and reduce headaches, allowing businesses to focus on creating content and growing their operations.

11:29 Providing valuable content and educational opportunities through course membership sites can extend customer lifetime value and boost overall profitability.