675: Clarity, Empathy, and Abundance with Agency Coach Jason Swenk

Jason Swenk is the agency advisor & mentor that guides marketing agencies through a proven framework for growing their agency faster.

Jason has literally written the book for growing an agency from nothing to an 8 figure agency.  He is one of the most sought out advisors to agencies in the World, by showing them an 8 system framework that worked for growing his agency, working with brands like AT&T, Hitachi, Lotus Cars, and eventually lead to selling his agency.

Jason currently hosts two shows: The Smart Agency Master Class Podcast, the #1 Digital Marketing Agency Owner podcast for sharing the strategies and stories from real agency owners of what is working today in the agency world, and how they got to where they are now; and

SwenkToday is a Tuesday & Thursday show that documents how you can grow your digital agency and business, where Jason share the latest growth strategies, mindset, and answers the most burning questions digital agency owners & entrepreneurs have.

Quotes

“If they're happy with where they are, or if they're pretty stubborn and don't like to listen, or they're people I don't want to hang out with, then I won't gel with them.” - Jason Swenk

“The villain in this story is being too busy. You're too busy because you lack clarity on what to say no to or where you need to go.” - Jason Swenk

“People are everything. If you don't have the right people, the whole organization depends on you, and that's a lot to bear.” - Jason Swenk

Takeaways

02:31 Providing valuable free content can build a loyal audience over time, even if they don't immediately convert to paying clients.

07:00 Positioning oneself as a trusted advisor, focused on helping clients achieve their goals, is more effective than just promoting one's own success.

10:32 Removing emotions and gaining an outside perspective can help agency owners make better decisions for their business.

15:51 Transitioning from an owner to a CEO role, by delegating tasks and empowering others, can unlock growth and freedom in an agency.

20:13 Continuously refining one's messaging and positioning to better address the needs of the target audience is crucial for staying relevant.

Resources

Podcast: Play in new window | Download (Duration: 25:56 — 23.9MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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