679: Scale Your Company, Outsource to Virtual Assistants, Grow Your Brand Recognition, and Master Your Freelance Life with Laura Pennington Briggs

Laura Pennington Briggs is a successful freelance writer and entrepreneur. She has transitioned her freelance writing business into coaching and training other freelancers on how to scale their companies, outsource to virtual assistants, and grow their brand recognition. Laura is the author of the book "How to Start Your Own Freelance Writing Business" and has also delivered two TEDx talks, "The Future is Freelancing" and "Flip the Script: Empowering the Freelance Generation." Today, Laura shares her journey, including publishing a book, working on her PhD dissertation, and helping companies and freelancers navigate the changing landscape of work.

Quotes

“So many changes, many of them good and exciting, and big steps forward. I'm so excited to be able to come back and provide an update to you all, and hopefully provide a little bit of inspiration.” - Laura Pennington Briggs

“Never give up on any of the goals you have. You never know where your business or dreams will take you.” - Laura Pennington Briggs

“Your business sometimes evolves. Sometimes you figure out a skill, you figure out what you need to do to pay the bills, and then you realize you could help other people do the same things that you've just done.” - Laura Pennington Briggs

Takeaways

00:35 Freelancing is becoming the dominant form of work, with freelancers expected to make up the majority of professionals by 2027.

02:57 Successful freelancers must focus on scaling their businesses, outsourcing to virtual assistants, and growing their brand recognition.

06:12 Effective marketing and promotion are crucial for the success of a book or other creative endeavor.

06:52 Pursuing multiple projects, such as writing books and completing a PhD, can help freelancers diversify their income and achieve their goals.

08:24 Persistence and a willingness to adapt are key to navigating the changing landscape of work and achieving one's dreams.

Resources

• Previous guest appearance:
  • 186: Six Figure Writing and Virtual Assistant Secrets: How to Start and Scale Your Freelancing Income to Create the Lifestyle You Want with Laura Pennington
• Watch The Future is Freelancing: Laura Briggs | TEDxLehighRiverSalon on YouTube
• Watch Flip the Script: Empowering the Freelance generation | Laura Briggs | TEDxGeorgiaTech on YouTube
• Six Figure Writing Secrets: Journaling, Blogging, and Freelancing Guides
• Connect with Laura Briggs on LinkedIn
• Get a copy of Start Your Own Freelance Writing Business: The Complete Guide to Starting and Scaling from Scratch (Startup) on Amazon

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Filed in: Archive 3: 2018-2020 • Interview • Podcast