682: Local Media Assets: Grow a News-and-Events Local Facebook Magazine, Run Contests and Land Recurring Clients with Drew Griffin

Drew Griffin is the Co-Founder of EverLinks, a service that affords anyone the ability to quickly create mobile optimized, quick loaded web pages and 'link in bio' extenders. Delicious Marketing is a marketing agency that leverages emerging technology to deliver results in the form of awareness, engagement and lead generation that convert to customers.

Additionally, Drew is a mobile app developer, author, public speaker and consultant with focus on business growth hacking and lead generation.

He's here to explain his Local Media Assets concept, a way that you can get business owners approaching YOU to use your services as a digital marketer, instead of prospecting and cold calling.

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Things you will discover in this episode:

1. How did Drew Griffin's career transition happen?
2. How does Drew Griffin differentiate himself from other Internet Marketers or Local Marketing Agencies?
3. What is Drew Griffin's Local Media Asset approach or concept?
4. Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess
5. The concept of the Local Business Films
6. What do businesses get when they participate and get featured on the Facebook Page?
7. With this kind of approach, how to overcome the nervousness of asking a local business to be filmed and get featured on your Facebook Page?

How did Drew Griffin's career transition happen?

Drew Griffin spent 25 years in Health Care as a Hyperbaric Wound Care Nurse. With the rising of technology that time, he found an opportunity to
help his diabetic patients in a different way by developing an app that tracks blood sugar of diabetic patients. Seeing the very rapid growth of the downloads of
his app, he decided to leave the clinic and focused more into local marketing leveraging the use of latest technologies in the market.

How does Drew Griffin differentiate himself from other Internet Marketers?

It took Drew Griffin years to transition from the local marketing strategies, going door to door and sell his services to internet marketing such as facebook marketing and advertising, and into finding his own unique framework, developing the concept of local media asset.

What is Drew Griffin's Local Media Asset approach or concept?

Drew Griffin and his business partner created a media company, establishing and making its space and attracting audience by delivering news and events in a local space. They command all the attention and can compete with big and established media companies, televisions, newspapers because they can deliver information much faster than these companies. And once their local social media presence started picking up, their audience started to grow. Their audience becomes their asset into obtaining clients in such a way that clients come to them, and not the other way around.

Their clients come from different types of businesses, offering different sorts of services but one thing they all have in common is they want attention from their local space so they could talk about their services or products. With the help of Drew Griffin's Local Media Asset approach, they bring these companies advance results in the form of attention (views of videos, social media comments, engagement in social media etc). Once the results are showing and they have established relationship with their clients over time, they offer more services in forms of consultations or some other services they provide.

Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess

The strategy of running contest on Facebook. For example, Drew Griffin ran a contest on facebook to guess the final result of Philadelphia Eagles (an NFL Team) and whoever they might be playing. He leverage the fact that in their local community in Philadelphia, a lot of people are very passionate about the Philadelphia Eagles, so that only means he could get a lot of audience/engagement/participants in this contest. Whoever wins the contest gets to have a free $50 or $100 dollar gift to a local restaurant. A messenger bot pops us and these participants walk through an automation process on Facebook Messenger, and in the backend, this messenger is designed to grab their email addresses. From Facebook Messenger Bot List this can be used as an email list as leads for the company that Drew Griffin is working with in this case, the local restaurant. Networking with other businesses or services is possible in this kind of strategy too.

The concept of the Local Business Films

It is the strategy of creating a local business spotlight video that only runs around 5 to 10 mins. Reaching out to local businesses through an email or telephone call and offering them to be featured on their Facebook Page which has thousands of audience. These audiences are from the local area and they may have tried the services of the local business or are interested to put up the same business as the featured local business.

The contents of the video/film are basically, the type of business they have, services and products they offer, best seller/must try products, location and where to contact (telephone number/address/website).

What do businesses get when they participate and get featured on the Facebook Page?
They get attention from the audiences that the Facebook page already has. These audiences translate into video views, people who comment they love the product/services, etc. And the people who viewed the videos and engaged either on comments or by mere liking/reacting on the post became part a list of potential clients/leads of the business. Once the list is established, this is a great tool to tap more similar clients and land to more local businesses who are into same service or sell the same products and, make business with them, show them results of previous clients who have worked on the same leads and eventually provide them the list.

How to overcome the nervousness of asking a local business to be filmed and get featured on your Facebook Page?

Asking a local business to be filmed and be featured in the local Facebook Page is a make or break of the business. In this kind of approach or system, Drew Griffin's LMA build up the audience first which is something that local businessess want.Mentioning their local media agency/local media asset gave them an instant authority and these local businesses recognize them. Nervousness is there at first but because they recognize you, it gives you that badge, sense of credibility and authority that diminishes whatever nervousness you feel asking a local business to be filmed. When you have something valuable to provide you can leverage them to your advantage.

To know more about smart prospecting & sales strategies for Local Marketing Agencies, join their Facebook page. Also, watch the replay of their Local Media Assets course!

Resources

Delicious Local Marketing Hacks (Facebook Group)

Podcast: Play in new window | Download (Duration: 54:12 — 49.8MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 3: 2018-2020 • Interview • Podcast