683: Mega Podcasting: Create Content, Get Traffic, and Network to Get Joint Ventures and Affiliates

Growing a podcast isn’t just about hitting record—it’s about consistently reaching the right audience and turning listeners into loyal supporters. Today, Robert Plank talks about the evolution of his podcast, from its early beginnings as a blog to its current state as a successful interview-based show. He shares his strategies for networking and using the podcast as a tool to connect with other industry professionals.

Quotes

“If I had known I would do 682 episodes, I would not have made a podcast. I would have been overwhelmed. Don't plan out the next 10 years. Don't plan out your whole life.” - Robert Plank

“Whenever I would do this thing we always hear is so important—networking and going to live events, conferences, and meetups—the problem is that some people are really introverted, while others have no problem socializing.” - Robert Plank

“Podcasting on its own is not some magic thing. It's creating content, a networking tool, and a way to get traffic.” - Robert Plank

Takeaways

02:12 Starting small and focusing on one podcast episode at a time can help overcome the feeling of being overwhelmed.

11:08 Networking and interviewing others can be an effective way to generate content and build relationships.

21:36 Adopting a "devil's advocate" mindset can help create more relatable and accessible content for listeners.

32:31 Consistently marketing and promoting each podcast episode, across various platforms, is crucial for building an audience.

41:27 Involving guests and leveraging their audiences can be an effective way to scale content creation and grow a podcast.

44:16 Exploring alternative monetization strategies, such as affiliate marketing and creating compilation books, can be more lucrative than relying solely on sponsorships.

45:38 Applying a structured framework can help organize content and make it more accessible to listeners.

Resources

Podcast: Play in new window | Download (Duration: 46:51 — 43.1MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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