690: Deep Knowledge and Learning: Automate, Delegate and Grow with E-Commerce Agency Owner Darwin Liu

Darwin Liu is an e-commerce expert and the founder of X Agency, a digital marketing agency focused on helping businesses sell more products online. With over 12 years of experience in the industry, Darwin has managed over $50 million in advertising for his clients. Today, Darwin talks about his approach to building successful e-commerce brands. He shares insights on common mistakes businesses make with their online marketing, the importance of understanding the fundamentals, and the role of automation in e-commerce.

Quotes

“I'm a professional failure. I’ve just been failing and learning along the way.” - Darwin Liu

“As long as you believe that any idea, service, or product you have can work, you just have to keep going. So that's what makes me special. Really, I'm just too dumb to quit.” - Darwin Liu

“If you can consistently do this every single day, I can almost guarantee you your brand will grow.” - Darwin Liu

Takeaways

00:45 Persistence and a willingness to learn from mistakes are key to success in entrepreneurship.

01:42 Fixing fundamental issues with marketing account settings can significantly improve performance and revenue.

09:38 Automation in marketing should be approached with caution, as understanding the underlying processes is crucial.

18:26 Building personal relationships and having a unique personality can help businesses stand out and connect with clients.

20:44 Exploring new business opportunities, like creating your own brand, can provide valuable learning experiences.

23:41 For up-and-coming e-commerce brands with limited budgets, leveraging micro-influencers can be an effective and cost-efficient way to grow the brand.

Resources

Podcast: Play in new window | Download (Duration: 26:44 — 24.5MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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