694: From Impossible to Inevitable: Apply the Winning Mindset to Locate Your Ideal Customer, Solve Problems, and Generate Predictable Revenue with Aaron Ross

Aaron Ross is the co-CEO of Predictable Revenue and the author of the book "From Impossible to Inevitable." Today, Aaron discusses finding your ideal customer and speaking their language, as well as the need to be comfortable with being uncomfortable when trying to reach new audiences. He shares his own experiences of growing his income and business, as well as the challenges of balancing a large family with his entrepreneurial pursuits.

Quotes

“Comfort is the enemy of growth and success. It's okay to be uncomfortable. You can't grow without feeling that way.” - Aaron Ross

“I can't afford to wait to win. I have the time, the energy, the ideas, and the money to do something, to start a business. I just had to do things.” - Aaron Ross

“We all have different ways that we self-sabotage or show weaknesses. It's just the human condition. No one's perfect.” - Aaron Ross

Takeaways

04:22 The most common reason people struggle to grow revenue is not having a clear, defined niche.

05:56 As a business grows, the attention span of new potential customers becomes increasingly shorter, requiring different messaging and targeting.

08:34 Embracing discomfort and being willing to reach out to new audiences that may not know you is key to continued growth.

11:46 Developing financial confidence and resilience is more valuable than just having financial savings.

17:09 Utilizing "forcing functions" like public deadlines and commitments can help overcome procrastination and lack of motivation.

23:03 Understanding your own strengths, weaknesses, and tendencies to self-sabotage is key to overcoming obstacles and making progress, as everyone struggles with these issues to some degree.

Resources

• From Impossible To Inevitable: ORDER YOUR COPY TODAY!
• Predictable Revenue: Humans + AI: Outbound that actually works.
• Get a copy of Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com on Amazon
• Get a copy of From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue on Amazon
• Connect with Aaron Ross on LinkedIn

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Filed in: Archive 3: 2018-2020 • Interview • Podcast