695: Generate Sales Calls Every Day, Achieve Household Name Status, Increase Your Monthly Recurring Revenue Using Authority Marketing with Josh Elledge

Josh Elledge is U.S. Navy veteran and launched UpMyInfluence.com to help entrepreneurs attract the perfect audiences and grow their brands without the crazy costs associated with traditional PR companies.

UpMyInfluence’s purpose is to DEMOCRATIZE access to influence. Josh believes he has a moral imperative to help entrepreneurs serve the world with their collective messages while growing their revenue!

UpMyInfluence was the natural outgrowth of his first startup, SavingsAngel.com which has grossed more than $6 million in sales with less than $500 in advertising. He did it all through building authority and serving audiences in the media.

Josh is a weekly TV consumer expert in Orlando, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times.

Quotes

“Humans will discriminate in terms of whether they should take a call with a person, click on an ad, or engage in some way. So, you have to gain their trust.” - Josh Elledge

“Everybody has a message that could positively impact the world. And if you have influence, you can truly make that impact. What is in your heart is probably amazing.” - Josh Elledge

“If you want to get through to people who jealously guard their time, you have to lead with just presenting an offer. That's a no-brainer.” - Josh Elledge

Takeaways

02:02 Building personal authority through online profiles, social media, and content creation is crucial for gaining trust and influence with potential clients.

08:14 Providing value and building relationships through a "go-giver" approach, such as hosting a podcast, can be more effective than traditional sales tactics in attracting and converting clients.

09:47 Carefully vetting and selecting guests for a podcast can help ensure they are a good fit for the target audience and potential client base.

17:09 Leveraging video and follow-up communication to maintain engagement and provide additional value can help nurture leads and increase conversion rates.

20:26 Focusing on providing a high-quality product or service and understanding the target market's needs are essential for building a successful and sustainable business.

23:05 Facing challenges in hiring enough staff to meet the growing demand for the company's services is a positive sign of the system's effectiveness.

Resources

Podcast: Play in new window | Download (Duration: 26:40 — 24.6MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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