711: Start With Why and Build Your Interview-Based 7 Hour Book with Nick Raithel

Nick Raithel is the creator of the the 7-Hour Book is a system that allows you to get your own professionally-published book in just 7 hours. With NO work. Things you will learn in this episode:

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1. What is 7-Hour book?
2. How to decide if writing a book is the best tactic in your marketing strategy?
3. Factors considered when deciding that publishing a book is the best marketing channel
4. Determine one marketing strategy in creating a book
5. What does it mean when we are using our book for self defense?
6. How is the seven hour book different and what makes it the best solution among others
7. The 7-Hour book process includes structuring, guided interviews, and book creation

What is the 7-Hour book?

The 7-Hour book is a system that allows any entrepreneur to write their own professionally-published book while spending only 7 hours of their time on it.

It helps entrepreneurs and others in business to share their stories and the ultimate way for them to share their insights is to publish a book. It finally provides
entrepreneurs the recognition they deserve.

How to decide if writing a book is the best tactic in your marketing strategy?

Always start asking yourself the why questions. Consider all the other marketing strategies used by many- podcast, a YouTube channel, or Facebook ads and weigh on them and decide if publishing a book is the best marketing strategy that will work for you. Once you have decided and stirred from the other marketing channels, all the idea will just come to the surface and just believe in yourself that you are unique and has knowledge, insights, and perspectives that others don't have.

Factors considered when deciding that publishing a book is the best marketing channel

Figuring out the "why" of publishing a book. Figuring out the things you want to achieve through the book and will the book be helpful on achieving these things. For example, you want to reach a certain market who is more traditional based in terms of seeking information, then the book is the best tool to educate them with your business.

Determine one marketing strategy in creating a book

Bring in marketing partners to your book and having them provide some of the content, or giving them a shout out in your content. In that way, they will not only provide you with a content, but they also then have an interest in promoting the book and marketing the book when it's out.

What does it mean when we are using our book for self defense?

It means it is safeguarding and defending your time from a situation where a person if you provided them with your book ahead of time, you might have been able to educate them and help them to see for themselves whether or not it made sense to continue talking to you. It helps people get to know more about you, what you do and decide if connecting with you will help them.

How is the seven hour book different and what makes it the best solution among others?

It strips out time as an excuse to not get a book done. It will only require seven one hour sessions from the client which could be scheduled anytime.

It comes from a marketing standpoint. The content of the book and how it is written comes from a business context that will draw your target market to your business.

The 7-Hour book process includes structuring, guided interviews, and book creation

Going over the book and segment each chapter of the book in a call. It is a 100% collaborative approach done in an interview style. Part of it is discussing ideas, asking questions that would essentially yield answers from the client's point of view and our writers take notes from these discussion and create a book from there.

If you are interested in Chatting with Nick Raithel and the team, and want to have your own 7-hour book to promote your business, visit their website at Content Corps and create that change in your business!

Resources

Content Corps (Website)

Podcast: Play in new window | Download (Duration: 27:35 — 25.4MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast