712: Get Attention From Viral Videos with Adam Lundquist

Adam Lundquist is a Harvard-educated agency owner and former radio shock jock from Santa Barbara radio. When Adam published one of his interviews on a newly-formed platform called YouTube, it became one of the first viral videos, sparking his initial interest in the power of the internet, as well as internet marketing.

Adam has been featured on traditional media like MTV, VH1, and the Best Damn Sports Show. He’s taken his knowledge of traditional media translated it successfully into new media as a featured author in Search Engine Journal, PPC Hero, and WordStream, amongst others. His company Nerds Do it Better consistently delivers paid search campaigns utilizing advanced statistical analysis developed at Harvard. With this method, Adam and his team are able to remove inefficiencies in marketing and generate more customers on a consistent basis in a cost-effective way.

Quotes

“The internet isn't magic. People often ask, "If I put up this web page, is it going to be the next eBay?" Probably not, definitely not, if you don't work at it.” - Adam Lundquist

“At the end of the day, it's still the real world. You still have to close the leads and sales. It's still business.” - Adam Lundquist

“Having the right strategy makes a world of difference. Everything else is somewhat replaceable, but in a business, the unique selling proposition is like yourself. What can you bring that no one else can?” - Adam Lundquist

Takeaways

06:00 The internet is not magic - it requires systematic and organized efforts to succeed in digital marketing.

08:04 Breaking down marketing funnels into smaller, sequential steps can help optimize conversion rates.

15:38 Focusing on quality leads and customer-centric messaging is more important than just chasing vanity metrics.

20:18 Using tools can streamline data collection and analysis to track the performance of marketing campaigns.

23:28 Curiosity and a willingness to experiment can lead to unexpected breakthroughs.

Resources

Podcast: Play in new window | Download (Duration: 24:19 — 22.5MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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