712: Get Attention From Viral Videos with Adam Lundquist
Adam Lundquist is a Harvard-educated agency owner and former radio shock jock from Santa Barbara radio. When Adam published one of his interviews on a newly-formed platform called YouTube, it became one of the first viral videos, sparking his initial interest in the power of the internet, as well as internet marketing.
Adam has been featured on traditional media like MTV, VH1, and the Best Damn Sports Show. He’s taken his knowledge of traditional media translated it successfully into new media as a featured author in Search Engine Journal, PPC Hero, and WordStream, amongst others. His company Nerds Do it Better consistently delivers paid search campaigns utilizing advanced statistical analysis developed at Harvard. With this method, Adam and his team are able to remove inefficiencies in marketing and generate more customers on a consistent basis in a cost-effective way.
In this episode of Marketer of the Day, Adam shares insights from his agency’s approach to marketing, emphasizing strategy, data-driven funnels, and customer psychology. He explains how quizzes and interactive content can nurture leads through sequential, low-friction steps that build trust and increase conversions, while also stressing the importance of tracking lead quality, not just volume. Adam advises businesses to focus on customer-centric messaging, ethical ad practices, and leveraging automation tools like Zapier to optimize workflows. Entrepreneurs can learn more about his agency and services at nerdsdoitbetter.com.
Quotes
“Having the right strategy makes just the world of difference; everything else is replaceable.”
“The internet isn’t magic—you still have to work at it, think systematically, and close the leads in the real world.”
“A good quiz breaks things into small steps, making it easier for people to engage and for you to find where the bottlenecks are.”
“It should always be about them, not about you—focus your marketing on the customer, not yourself.”
Resources
Podcast: Play in new window | Download (Duration: 24:19 — 22.5MB) | Embed
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Filed in: Archive 3: 2018-2020 • Interview • Podcast
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