713: Partnerships, Relationships, Collaboration: Create, Grow and Monetize Your Podcast with Benjamin Shapiro

Benjamin Shapiro is a marketing and podcast growth expert. He started his career in business development at eBay and later transitioned into SEO and content marketing. Benjamin has also run his own startup and worked in the marketing departments of early-stage, VC-backed companies. Today, Benjamin shares his journey from consulting to podcasting, the factors that contributed to his success, and his unique approach to podcast monetization, which includes advertorial content, sponsorship advertising, and content syndication.

Quotes

“There’s virality, organic, paid, and partnerships. Those are really the channels. We did organic relatively well based on the name and the way that we titled our content.” - Benjamin Shapiro

“If you are in a hurry and need to get an audience, and you need to prove that the podcast, you need to validate it quickly, you want to lead on paid. You're going to get more $1 in equals one download.” - Benjamin Shapiro

“The important thing to think about is that it depends on what your goals are, and this is where marketing strategy comes in, really building the foundation and understanding what you're trying to accomplish.” - Benjamin Shapiro

Takeaways

01:07 Building a podcast audience and revenue can be achieved through a combination of organic, viral, paid, and partnership strategies.

09:57 Outsourcing tasks like editing, transcription, and publishing can free up time to focus on content creation and guest coordination.

17:10 Experimenting with content formats and lengths can help improve audience engagement and retention.

20:54 Diversifying monetization strategies beyond traditional CPM models can lead to higher-value deals and increased revenue.

28:21 Maintaining a customer-centric focus is crucial for marketers to understand their audience and communicate their value proposition effectively.

Resources

Podcast: Play in new window | Download (Duration: 29:31 — 27.2MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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