714: Create Short, Informative, Entertaining Videos to Get Traffic, Grow Your List, Build Trust, and Sell with Colin Hogan
Colin Hogan is the Managing Director at Demo Duck, a video production agency. He has extensive experience in creating engaging and effective video content for businesses of all sizes. Today, Colin Hogan discusses educational and transparent video marketing. He emphasizes the need to create videos that not only promote products or services but also provide valuable information to customers.
Quotes
“The more effective videos are not just the ones that are straight up explaining the product or service and doing the hard sell. It's more about educating customers.” - Colin Hogan
“If you are doing something like a pre-roll ad, or you're putting some social post out there, the accompanying copy that you put with that specific video post is going to be important to encourage people to click. Keep it brief.” - Colin Hogan
“If we can stick to brighter colors in our design and animations going forward, that's going to help us leverage a bit more success.” - Colin Hogan
Takeaways
00:52 Educational and transparent video content is more effective than hard-selling product videos.
03:00 Capturing viewer attention within the first few seconds is crucial for video success.
07:51 Experimenting and learning through trial and error is key to improving video performance.
10:28 Leveraging existing marketing data can inform the creation of engaging video content.
14:24 Producing niche, specific videos that address common problems can make them more shareable.
18:54 Demo Duck can provide flexible support for businesses at various stages of video production, from script development to full video creation.
Resources
Podcast: Play in new window | Download (Duration: 22:24 — 20.7MB) | Embed
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Filed in: Archive 3: 2018-2020 • Interview • Podcast
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