719: Micro-Content! Increase Your Brand Reach Using Content Strategies for Social Media, Facebook and LinkedIn Videos, and One Minute Clips with Shay Rowbottom

Shay Rowbottom is the co-founder and former COO of a Facebook agency that worked with companies like Petco, Yahoo, Verlo, and dozens more in creating content and devising content strategies for social media. Since joining the LinkedIn platform in May of 2018, Shay has grown to over 140,000 followers, garnered over 20 million views on her content, and generated seven figures in sales for partnering media companies. Now, she’s ready to share her strategies with you and produce the same kind of results for YOUR brand.

Quotes

“I truly feel like I'm still one of the only people in the world who gets it. That's why I've been able to grow this business and expand as much as I can because it's in-demand information.” - Shay Rowbottom

“The editing is where the magic comes in. You can shoot the most beautiful piece of video content with an amazing topic. But if you didn't edit it to optimize it for the newsfeed, it's not going to go anywhere.” - Shay Rowbottom

“The education system is ridiculously outdated. It's based on information being unavailable and you needing to go to school for it.” - Shay Rowbottom

Takeaways

07:35 Consistently posting video content on LinkedIn is crucial for building a strong personal brand and gaining traction on the platform.

13:46 Editing and formatting video content for social media is a crucial skill that can make the difference between a video going viral or getting lost in the feed.

21:17 Making use of existing content, such as podcast episodes, and repurposing them into short, attention-grabbing video clips can be an effective strategy for content creation.

25:11 Embracing authenticity and sharing the ups and downs of entrepreneurship can help build a deeper connection with your audience on social media.

31:23 Avoiding the traditional college path and instead focusing on self-directed learning can be a more effective way to develop valuable skills in the digital age.

Resources

Podcast: Play in new window | Download (Duration: 32:26 — 29.9MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 3: 2018-2020 • Interview • Podcast

Comments are closed.

«
»

↑ Back to Top