724: SavvyCard: Use a Business Card Mobile App to Grow Through Referrals with David Etheredge

David Etheredge is the CEO & Co-Founder at SavvyCard, a mobile app designed to help professionals capture contact details and grow their businesses through referrals. He has extensive experience in the real estate industry, with over 180,000 Realtors using the SavvyCard platform. Today, David discusses the limitations of traditional business cards and how SavvyCard offers a more effective solution. He explains the app's cloud-based technology, which allows users to share their contact information without the recipient needing to download an app.

Quotes

“Today, with privacy laws and the way that people are now ignoring phone calls and text messages from unknown numbers, it's even more difficult than ever to follow up with somebody and break through all their different barriers to actually build a relationship with them.” - David Etheredge

“Starting a conversation with a prospect by text message is 100 times more powerful than trying to reach out to somebody by email, where you're going to be fighting with hundreds of other emails in their inbox, or calling them.” - David Etheredge

“Every person that I've met in the last nine years is in a database in my SavvyCard account, which doesn't happen when you hand out business cards.” - David Etheredge

Takeaways

01:19 Traditional business cards often end up crumpled and forgotten, missing key details about the person you met.

03:45 SavvyCard's cloud-based technology allows users to instantly share their contact information and start a conversation with new connections.

09:42 Text messaging is a more effective way to follow up with prospects compared to email or phone calls, as it is less intrusive and more likely to get a response.

18:33 SavvyCard can help users improve their search engine optimization and social media presence by making it easier to share their personal brand.

22:39 SavvyCard offers a cost-effective solution for individuals and teams to streamline their marketing, prospecting, and sales processes.

Resources

• SavvyCard: It's much more than a business card - it's a SavvyCard!
• Connect with David Etheredge on LinkedIn

Podcast: Play in new window | Download (Duration: 27:41 — 25.5MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast