728: Software-As-a-Service (SaaS) and Agency Growth Secrets with Dave Schneider

Dave Schneider is the founder of Shortlist and co-founder of Ninja Outreach, a digital marketing agency that specializes in services like design, development, SEO, and link building. He has also launched two software products, an SEO tool and a remote work tool for more effective meetings. Today, Dave talks about his entrepreneurial journey, including the pros and cons of running a SaaS business versus an agency.

Quotes

“In the link-building niche, there is quite a lack of quality standards. One reason for this is that many people simply don't know what they're getting.” - Dave Schneider

“Software is expensive to build. There is quite a lot of competition these days, more than ever.” - Dave Schneider

“The key is to stay in the game. Because if you do, whether it's a year or two from now, not everybody will be around. That means you'll be stronger because there will be less competition.” - Dave Schneider

Takeaways

03:16 Maintaining high-quality standards, even in competitive industries like link building, can differentiate a business and lead to long-term success.

10:00 Adapting to economic challenges, like a recession, requires a proactive approach to cost-efficiency and staying resilient.

12:22 Maintaining quality standards, even in competitive industries like link building, can differentiate a business and lead to long-term success.

16:18 Leveraging internal tools and solutions to create new products can be an effective strategy for growth.

17:35 Diversifying projects, such as an agency and SaaS products, can be beneficial, but requires careful management to avoid burnout.

20:03 Building a sustainable business takes time and patience, often requiring 4 years instead of 1.

Resources

Podcast: Play in new window | Download (Duration: 23:13 — 21.5MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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