730: Protect Your Business and Your Income During COVID-19 (and Emerge Stronger When It’s Over) with Copywriter Kevin Donlin

Kevin Donlin is a copywriter, marketing advisor, and author of 3 books. He has been delivering sales gains of over $1 million to entrepreneurs online and offline since 1998. Today, Kevin talks about strategies for businesses to protect themselves and grow during the COVID-19 pandemic. He shares five key tips, including retaining clients, being relevant, being available, offering more value, and taking care of oneself.

Quotes

“About every 10 years, something will happen that may put you out of business if you don't handle it correctly.” - Kevin Donlin

“The secret to survival is not being the strongest or the smartest, but being the most adaptable. They are the ones that survive.” - Kevin Donlin

“Never say no for the other guy. Never assume that the other guy is broke. Never assume that your clients or customers don't have money, because there is money out there.” - Kevin Donlin

Takeaways

01:40 Retaining current clients is crucial during challenging times, and can be achieved through consistent communication like monthly newsletters.

03:29 Adapting marketing messages to acknowledge and address the current situation can help businesses remain relevant and connect with customers.

10:47 Being readily available and accessible to clients, even outside of normal business hours, can set a business apart from competitors.

17:19 Offering more value through payment plans, additional resources, or other enhancements can increase sales without resorting to discounting.

24:31 Prioritizing self-care, such as physical activity and proper rest, can help entrepreneurs maintain the energy and focus needed to navigate difficult circumstances.

35:53 Avoiding self-sabotaging assumptions, such as believing no one has money to spend, can help businesses stay positive and proactive during challenging times.

Resources

• Client Cloning Systems: We help Presidents, Founders, and Consultants scale to $5M and beyond. With Direct Mail and Email written in the voice of your buyers
• Previous appearances:
  • 289: Marketing Multipliers: Masterminds, Direct Mail, Membership Sites, Copywriting, Freelancing, Newsletters and Networking with Kevin Donlin
  • 500: Productivity Tools to Get Your Head in the Game: 16X Multiplier, The One Thing Scorecard, and 80/20 Gamification with Copywriter Kevin Donlin

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Filed in: Archive 3: 2018-2020 • Interview • Podcast