733: Duct Tape Marketing: Make Consistent Daily Progress Through Introspection and Consistent Focused Action with John Jantsch

John Jantsch is a marketing consultant, speaker, and the author of several books, including "Duct Tape Marketing," "The Referral Engine," "Duct Tape Selling," and "SEO for Growth." He also hosts a weekly podcast called "The Duct Tape Marketing Podcast," which he has been doing since 2005. Today, John talks about the importance of having a morning routine and taking time for reflection and introspection, especially during challenging times.

Quotes

“Sometimes it takes a shock to the system to bring us back to the present.” - John Jantsch

“Start sharing your gifts now. Don't bring apologies; bring yourself, unfinished as you are. Start by giving those you encounter the gift of your presence or even a silent word of thanks for who they are.” - John Jantsch

“Our job as marketers is not to understand the tools; it's to understand how those tools can actually help guide the customer on the journey they want to take.” - John Jantsch

Takeaways

04:34 Maintaining a morning routine and taking time for reflection can help entrepreneurs stay centered and focused, even during challenging times.

06:39 Drawing wisdom from historical literature can provide valuable insights and inspiration for modern-day entrepreneurs.

14:35 Small business owners should focus on their core customers and providing value, rather than trying to be everywhere at once.

18:38 Breaking up the workday with activities like walking can help boost creativity and problem-solving.

22:22 Asking questions and engaging with customers directly can be more effective than relying on impersonal marketing tactics.

Resources

Podcast: Play in new window | Download (Duration: 27:41 — 25.5MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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