734: Dreams, Goals, Fears & Success: Build a Thriving Business with Platform University Dean John Meese

John Meese is the Dean of Platform University. John leads a team focused on simplifying online marketing for professionals and runs three successful businesses (including a coworking space that is walking distance from his house). John’s passion is teaching entrepreneurs and busy professionals how to systemize their business and build an engaged online audience.

Today, John Meese discusses the impact of the COVID-19 pandemic on his businesses and the importance of adapting to the "new economy" by embracing online strategies.

Quotes

“It's more important and more helpful to focus on who you're trying to help, and then think, what problems do they have right now? And then it becomes immediately clear how to help them solve those problems.” - John Meese

“Having an online side to your business is an insurance policy, so that if your physical business does get closed down, you're still making sales.” - John Meese

“Entrepreneurs are problem solvers. That's what they do. They go out there, see a problem, solve it, and get compensated accordingly.” - John Meese

Takeaways

01:59 Focusing on who you're trying to help, rather than just your product, is crucial for adapting your business during times of crisis.

05:32 Embracing online strategies, such as building an email list, creating video content, and launching digital products, can serve as an "insurance policy" for businesses when physical operations are disrupted.

12:00 Consistently producing high-quality, informative, and entertaining content can help grow an audience and provide value to those in need during challenging times.

23:47 Adapting to the "new economy" shaped by the pandemic may require a shift in mindset, as the pre-pandemic business models may not be sustainable in the long run.

28:19 Empathetic and intelligent communication is key when spreading "good news" and helping people solve their problems during times of crisis.