738: Get Consistent on Content Creation, Break Through the Confusion, and Create a Digital Marketing Plan with Marty McDonald

Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online.

Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses.

Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers.

Bad Rhino won top Social Media agency award in 2016, 2017, 2018 and 2019 by the research firm Clutch. Bad Rhino has clients in specialty food, craft beer, restaurants, golf, Real Estate, staffing, Technology, fitness, nonprofit, Fortune 500, and major league baseball players as well as several other small businesses categories.

Quotes

“Things have changed so much. A lot of people subscribe to YouTube alone for their TV instead of cable. So that changes how people select.” - Marty McDonald

“The internet's not magic. You have to put everything to work, wait for the data to come back, and then start to analyze.” - Marty McDonald

“The first thing you need to find out is what converts for your product. Identify where it might be, and then start from there to build out that strategy so you can eliminate that overwhelm for your agency or yourself.” - Marty McDonald

Takeaways

06:44 Businesses should be flexible and open to trying new marketing strategies, as the landscape continues to evolve rapidly.

11:23 Businesses should revisit and repurpose their existing content to create a consistent digital marketing plan, rather than starting from scratch.

22:47 Adapting to changes in the marketing landscape, such as the shift to virtual events, is crucial for businesses to stay relevant and engage their audience.

26:37 Maintaining a proactive approach, regularly reviewing business operations and marketing strategies, can help businesses better prepare for unexpected events.

27:58 Seeking expert advice on digital marketing can help businesses effectively invest their advertising dollars and achieve desired results.

Resources

Podcast: Play in new window | Download (Duration: 31:20 — 28.9MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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