744: Semi-Automated LinkedIn Marketing: Find Prospects and Convert Them Into Buyers with Gessie Schechinger

Gessie Schechinger is the laziest salesman in America as well as Vice President of Sales for the OnCourse Sales Engagement Platform. Gessie is passionate about leveraging technology and automation to surpass revenue targets so he can help protect golf and bar time for the salespeople of the world.

Gessie won annual sales awards at 2 different Fortune 500 companies. His 20+ years of sales experience began in an outbound call center where he averaged 450 calls per week and blew out his quota by 297%. Unsurprisingly, he moved to field sales where he traveled 300 days a year convincing the biggest companies in the United States to open their wallet. He now spends his time educating sales leaders to utilize the most effective sales tool in the world.

Quotes

“There's only so much time in the day, and you never know if what you're doing is actually the most effective use of your time.” - Gessie Schechinger

“If you want to sell on LinkedIn these days, you got to stand out big time.” - Gessie Schechinger

“Don't ever create some kind of grand plan with automation that has a manual step in the middle of it, because you're going to have a day that goes sideways, and you won't finish all the little to-do things on your list.” - Gessie Schechinger

Takeaways

03:33 Integrating multiple sales tools that don't fully communicate with each other can create unnecessary complexity and inefficiency, leading to the need for a more comprehensive solution.

11:15 Businesses often struggle with managing multiple sales tools and systems that don't fully integrate, leading to inefficiencies and challenges in their sales processes.

14:54 The On Course platform provides an all-in-one solution that combines a CRM, phone system, email, SMS, and LinkedIn automation capabilities to streamline sales activities.

15:59 Automating repetitive sales tasks, such as LinkedIn outreach, can help businesses save time and resources, but it's important to balance automation with personalized engagement.

18:18 Creating structured sales sequences or cadences that leverage multiple communication channels can improve follow-up and increase the chances of converting leads.

20:34 Providing hands-on training and support is crucial for helping small businesses effectively utilize sales technology and maximize its benefits.

Resources

Podcast: Play in new window | Download (Duration: 21:08 — 19.5MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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