745: Transformation vs. Solution: Proven Marketing Principles for Cashflow Podcasting with Ben Krueger

Ben Krueger is the founder and CEO of Cashflow Podcasting, a company dedicated to helping industry experts start, launch, and grow world-class podcasts. With over a decade of experience in the podcasting industry, Ben has collaborated on hundreds of podcasts since 2012. He has applied his proven podcast principles and service systems to help his clients easily host shows that make a deep impact and reach millions of listeners. Today, Ben shares his insights on the importance of having a clear objective and target audience when starting a podcast.

Quotes

“If you know who your client or your audience is, you know what your objective is.” - Ben Krueger

“If it is a topic or an area of interest where people want to develop, grow, improve, and continuously learn about, then it's going to be well suited for podcasting.” - Ben Krueger

“Follow one approach that makes sense to you and ignore everything else, at least to get started and get things rolling.” - Ben Krueger

Takeaways

01:52 Podcasting is a transparent medium that reveals the authenticity and passion of the host, attracting serious business owners.

03:32 Defining a clear objective and target audience is crucial for creating a successful, community-driven podcast.

14:54 Focusing on a specific problem that a targeted audience wants to solve, rather than trying to appeal to a broad group, can lead to stronger community engagement and growth.

26:13 Emphasizing topics that lend themselves to continuous learning and improvement is key to sustaining a podcast in the long run.

30:07 Podcasting is a long-term strategy, requiring a commitment of at least six months to a year to see meaningful results.

32:42 Avoiding the temptation to appeal to a broad audience and instead targeting a specific niche can lead to stronger community engagement and growth.

Resources

Podcast: Play in new window | Download (Duration: 37:00 — 34.1MB) | Embed

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Filed in: Archive 3: 2018-2020 • Interview • Podcast

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