749: Outsource, Delegate, Manage: Embrace Change and Build a Business That Runs Itself with Robert Plank

Do you feel like you run out of time in the day? Does your business seem like a bit of a rollercoaster and you wish you had stability, organization, and PEOPLE running your business for you? Listen to this episode to find out how to think of ANY business in terms of "List, Traffic & Offers" and pursue SMART goals (Specific, Measurable, Actionable, Relevant, and Time-Bound) to enjoy consistent results.

Quotes:

“Hire someone to do a task, and hire more people to do more tasks. If that becomes too crazy, then hire a person to manage those other people.” - Robert Plank

“There's always a bigger fish and there's always some amount of money that makes it worthwhile.” - Robert Plank

“You should not be the worker. You should be the person that thinks about the strategy, the big picture, solves the problems, and then assigns the small tasks to people to do that.” - Robert Plank

Takeaways:

00:59 Hiring employees can be a game-changer for growing a business, but it's important to overcome the initial resistance and focus on tasks that generate revenue.

04:13 Starting small with hiring and gradually scaling up, while delegating revenue-generating tasks, can be more effective than taking on overwhelming administrative work.

06:55 Building a successful business requires a clear strategy around lists, traffic, and offers, and experimenting with different approaches to find what works best.

16:17 Employees may not necessarily leave to start their own competing business, as they often value the consistent paycheck and stability over the stress and uncertainty of entrepreneurship.

28:08 Setting SMART (Specific, Measurable, Actionable, Relevant, Time-bound) goals and taking consistent action, even in small steps, can help achieve long-term business success.

36:01 Thinking like a CEO and focusing on the big picture, while delegating tasks to employees, can free up time for strategic decision-making and growth.