751: GroupX: Facebook Group Growth Secrets with David Calafiore

Do you wish you could grow a group on Facebook of active and responsive buyers? Have you been told to build a list, or perhaps that "the money's in the list" -- but didn't know where to start, especially on Facebook? That's why it's so important that you tune in to today's episode and find out about GroupX, a new tool you can use to increase your Facebook group's responsiveness AND build a list using groups.

David Calafiore is the co-founder of GroupX and Delicious Marketing. He is an expert in local marketing and Facebook group growth strategies. David has created several software tools to help businesses and marketers, including GroupX, a Chrome extension that allows Facebook group owners to capture leads from new members. Today, David discusses the challenges of growing Facebook groups and the importance of having a contingency plan to maintain engagement with your community, even if Facebook's algorithm changes.

Quotes

“The key is, before you approve somebody, to capture that data and send it somewhere safe.” - David Calafiore

“It allows you to build that list, stand out, and do things like segmenting your list and keeping track of who is who in your group and perhaps what their different interests are or what type of engagement they're going to be interested in.” - David Calafiore

“Once you hit that Approve button, if you don't capture that data, it's gone. Facebook has it, but you don't have access to it. There's no way to retrieve it. There's nowhere to go look it up.” - David Calafiore

Takeaways

02:07 Facebook's algorithm is gradually reducing the reach of posts in groups, making it harder for group owners to engage their members.

05:47 Having a contingency plan to build an email or SMS list from your Facebook group members is crucial to maintain communication outside of the platform.

10:42 GroupX allows Facebook group owners to capture data from new members, such as email addresses, and integrate it with various third-party tools for future marketing efforts.

24:35 Segmenting group members based on their responses to join request questions can help group owners provide more personalized content and support.

33:19 Automating welcome messages and follow-up communications can enhance the engagement and experience for new group members.

Resources

Podcast: Play in new window | Download (Duration: 37:01 — 34.1MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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