753: Coaches, Consultants, Healers: Create Scarcity and Urgency to Help More People with Christian Mickelsen

Christian Mickelsen is a renowned coach, consultant, and author. In his book "Get Clients Today," Mickelsen shares his proven strategies for coaches, consultants, and healers to attract more clients. Today, Christian discusses the concept of creating scarcity in coaching and consulting services. He explains how a pricing ladder, with different tiers of pricing, can generate a sense of urgency and compel potential clients to sign up.

In this episode of Marketer of the Day, Mickelsen explains how coaches can use tiered pricing, “sign-up-now” incentives, and a vacuum-based enrollment conversation to increase conversions and build a strong client roster. He highlights the importance of clear pricing, offering meaningful bonuses, and using scarcity in an ethical way that motivates action. Mickelsen also directs listeners to his free book, Get Clients Today, which includes templates and his full client-getting framework. His message encourages coaches to refine their systems so they can help more people and grow their businesses with confidence.

Quotes

“You only need a pricing ladder to create real scarcity—even when you have room for many clients.”

“Instead of putting pressure on someone to buy, create a vacuum that pulls them in.”

“Ask for permission every step of the way. When people say yes, they’re far more open to hearing what you have to offer.”

“People need our help—let’s get people coached.”

Resources

Filed in: PodcastArchive 4: 2020-2023Interview

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