753: Coaches, Consultants, Healers: Create Scarcity and Urgency to Help More People with Christian Mickelsen

Christian Mickelsen is back to walk you through a new way to land clients with special pricing. People need your help.

Christian Mickelsen is a renowned coach, consultant, and author. In his book "Get Clients Today," Mickelsen shares his proven strategies for coaches, consultants, and healers to attract more clients. Today, Christian discusses the concept of creating scarcity in coaching and consulting services. He explains how a pricing ladder, with different tiers of pricing, can generate a sense of urgency and compel potential clients to sign up.

Quotes

“One of the things that helps coaches, consultants, or even healers to sell more of their coaching, consulting, or healing is scarcity.” - Christian Mickelsen

“Instead of putting pressure on someone to buy, we want to create a vacuum that compels them to want to join your programs.” - Christian Mickelsen

“That’s the pricing ladder that creates scarcity and urgency. All this together makes people feel like they’ve got to sign up to work with you.” - Christian Mickelsen

Takeaways

00:12 Creating a pricing ladder with different tiers can generate a sense of scarcity and urgency for potential clients.

00:48 Offering special pricing and bonuses for immediate signups can further drive the feeling of limited availability.

01:37 Combining a pricing ladder with special offers and limited availability creates a powerful strategy to attract more clients.

02:31 Asking for permission to share details about special offers, rather than just telling, can build interest and compel action.

04:01 Mentioning the limited number of spots remaining at each price point can trigger a fear of missing out, motivating clients to sign up.

Resources

Podcast: Play in new window | Download (Duration: 6:02 — 5.7MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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