758: Stellar SEO: Link Building, Strategic Content Creation, and Guest Blog Posting with Travis Bliffen

Travis Bliffen is the founder of Stellar SEO, a top-rated US link building agency. He is passionate about SEO, link building, and content creation. Today, Travis talks about his competitive nature and how it drives him in the SEO industry. He emphasizes the importance of identifying successful strategies and replicating them for clients. He also shares insights on understanding competitor strategies, building a strategic approach, and the power of organic outreach and content promotion.

Quotes

“The entire perception you have of a company, big or small, good or bad, is really tied to the channel through which you discovered them.” - Travis Bliffen

“Don't compare your chapter one to somebody else's chapter seventeen.” - Travis Bliffen

“The easiest thing to sell is the thing that people want. If there's nobody who wants what you've made, stop making it. Make something different.” - Travis Bliffen

Takeaways

01:11 Identifying successful strategies and replicating them for clients is a key driver for Travis in the competitive SEO industry.

03:57 Understanding the target audience and their needs is crucial when building a content and outreach strategy.

15:33 The "Leapfrog" approach of starting with lower-tier guest posting sites and working up to higher-profile placements can help establish authority.

24:22 Finding the right fit for clients, where they are the ideal customer, leads to long-term, successful relationships.

30:25 Organic outreach and promotion of content that appeals to the target audience are essential for sustainable growth.

Resources

Podcast: Play in new window | Download (Duration: 34:13 — 31.5MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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