762: Build Your 21st Century Brand Legacy to Change the World with Gary B. Wright

Are you in the digital marketing business? Do you find yourself still on the merry-go-round buying other people’s products and services and using those to market them when you can be investing on yourself and achieve so much more? Perhaps this is the time for your transformation. Don’t be afraid to invest in yourself and capitalize on your own abilities.

Gary B. Wright is a digital marketing expert and brand identity strategist. He is currently in the process of launching his new YouTube channel "21st Century Brand Legacy" where he aims to educate people on the importance of personal branding and digital value in the modern age. Today, Gary talks about the shift from analog to digital marketing, emphasizing the need for individuals to invest in their own personal brand identity rather than relying on other brands.

Quotes

“Despite all the degradation we could verbalize, it inspired us to know that we could do better. With the digital age at our disposal, the opportunity to do better has never been greater.” - Gary B. Wright

“Once you have a brand identity, you now have niche specificity. You now have a specific niche group.” - Gary B. Wright

“Each individual has a product within them, but you have to take responsibility for it now.” - Gary B. Wright

Takeaways

01:47 Investing in personal brand identity is crucial in the digital age, as many people are still investing in other brands rather than building their own.

04:08 Establishing a personal brand before a business brand is essential, as it allows you to create niche-specific content and connect with your target audience.

09:44 Turning life experiences and challenges into valuable content can help build an authentic brand identity and create a return on investment.

14:01 Digital tools and platforms empower individuals to create and monetize their own content, providing an alternative to traditional employment.

22:29 Taking responsibility for personal branding and leveraging digital strategies can lead to success, financial independence, and positive impact on mental health.

32:41 Using personal experiences and knowledge to create valuable content can help resolve challenges and provide a "stocking stuffer" of digital brand identity for the new year.

Resources

Podcast: Play in new window | Download (Duration: 34:26 — 31.7MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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