763: Local Search Engine Optimization for Lawyers, Dentists, Chiropractors, Physiotherapists, and Other Service Businesses with John Vuong

How can your business maintain its presence online?

John Vuong is the owner and founder of Local SEO Today, a company that helps small and medium-sized businesses rank on Google and dominate their local market. With over 7 years of experience in the industry, John is a seasoned expert in local search engine optimization. Today, John shares his insights on understanding customer needs and providing valuable content to attract and retain clients.

Quotes

“As a business owner, you want to be more visible and prominent. So, understanding the foundation of why customers go to Google in the first place is crucial.” - John Vuong

“People who click on ads versus those who find you organically have different customer profiles. The best type of customer is usually the one in control, seeking you out, rather than you pushing stuff at them.” - John Vuong

“Anything can be taught. You can be any profession, any trades, any person you want.” - John Vuong

Takeaways

01:33 Focusing on running a good business and understanding customer needs is the foundation for effective search engine optimization.

11:42 Hiring a professional for search engine optimization and digital marketing can be more cost-effective and efficient than trying to do it all yourself, similar to how hiring a skilled tradesperson can be more valuable than attempting DIY home repairs.

18:25 Owning your online presence, rather than just renting it, can provide a more sustainable and effective long-term strategy for local search engine optimization.

21:49 Educating and informing business owners about the benefits of local SEO, rather than just selling them services, is crucial for building trust and driving meaningful results.

24:38 Producing high-quality, informative content and positioning oneself as an expert in the local market can significantly improve online visibility and attract the right customers.

26:29 Delegating tasks to experts and working with the right partners can help business owners focus on their strengths and achieve greater success.

Resources

Podcast: Play in new window | Download (Duration: 27:05 — 25.0MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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