764: Independent Podcast Alliance: Create the Podcast of Your Dreams with Peter Clough

How do you get advertisers as a small podcaster? The Independent Podcast Alliance is a community built to achieve that endeavor lead by its Founder, Peter Clough. Podcasters are divided into four categories, the Behemoths, the Hobbyist, the Aspirants and the Enhancers. Let’s dive and assess together which category your favorite podcaster belongs to!

Peter Clough is the founder of the Independent Podcast Alliance, a free community for podcasters outside the big media world. With a background in radio starting from his teenage years, Peter has worked in various roles in the industry, including commercial radio sales and management. Today, Peter shares his journey into podcasting, driven by the desire to host a radio show from his own home and have full control over the content.

Quotes

“I decided I'm going to form this alliance where we can all help each other grow, improve, and ultimately monetize our podcasts in various ways. Advertising is just one of the many ways to do it.” - Peter Clough

“If you are serving a niche, whether it is restaurants in Richmond, skiers in Vermont, or skiers on a particular slope on a particular mountain in Vermont, you can niche yourself down so that the people who are totally into you will find you.” - Peter Clough

“Don't make your goals too daunting, but don't make them too easy either.” - Peter Clough

Takeaways

06:00 Podcasters can be categorized into different groups, from the 1% who are well-known to the business-enhancing podcasters who use their shows to attract clients.

14:28 Building a community and actively participating in it can be more beneficial for podcasters than solely focusing on audience numbers.

16:00 Investing in quality audio equipment and editing can significantly improve the listener experience, even for smaller podcasts.

17:51 Having a content buffer and realistic release schedules can help podcasters maintain consistency and avoid burnout.

25:54 Leveraging existing networks and guest appearances can be an effective way for new podcasters to gain initial traction.

Resources

Podcast: Play in new window | Download (Duration: 26:38 — 24.6MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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